Born and raised in Canada, I had a variety of jobs growing up. Everything from the divot boy at my local golf course to a night shift flooring installer to an A-list background actor in Canadian TV shows. I had a knack for athletics and business, and was fortunate enough to be able to come to the states to pursue both. I initially set out to major in entrepreneurship, though it wasn’t long before I figured out an entrepreneurship major is likely the worst path a prospective entrepreneur could have chosen. I eventually created my own major, I called it “Product Innovation Management” and took courses in business, technology, and design. I thought it would be perfect. I thought wrong. It turned out even a major of my own design was too confining. So I dropped the idea of a major altogether and sought after the most passionate and inspiring professors I could find.
I stumbled upon advertising along the way, and fell in love with it because of the type of thinking it allows for. Advertising is all about quality ideas, and the best brands (in my opinion) are the ones that are willing to nurture the right ideas at the right time. The value I add to teams is in the identification of these ideas as well as the inspiration, support and drive to make them a reality.
With a focus on brand strategy, my time and work at Razorfish as well as the VCU Brandcenter has provided a wealth of experience in the disciplines of marketing/communications, innovation, market research and experience strategy/planning.