Nike Dust – Sport-Strength Cosmetics Innovation
Creating a New Market Category
How do you extend the offering of one of the world's largest brands in a relevant way? After identifying a big cultural trend, we turned to the health and beauty category to develop the first ever line of sport-strength cosmetics.
- My Role:
- Line Development + Brand Strategy
- Team Members:
- Jenny Dean, Jon Ransom, Ren Toner, Allison Solomson, Thomas Scott, Ben Schneider
- October 2010