Nike Dust – Sport-Strength Cosmetics Innovation

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Creating a New Market Category

How do you extend the offering of one of the world's largest brands in a relevant way? After identifying a big cultural trend, we turned to the health and beauty category to develop the first ever line of sport-strength cosmetics.

Details
Brand:
Nike
My Role:
Line Development + Brand Strategy
Team Members:
Jenny Dean, Jon Ransom, Ren Toner, Allison Solomson, Thomas Scott, Ben Schneider
Date:
October 2010